Ruwan Attanayaka
- Angoda, Sri Lanka
- June 10, 2025
Sales and marketing professional with nearly 25 years of experience driving business development, sales growth, and market share increases across various channels. Proven track record in developing and implementing comprehensive strategies, conducting market research, and building strong relationships with key partners and stakeholders. Skilled in leading and mentoring teams, overseeing budgeting and financial planning, and negotiating contracts and agreements. Effective collaborator with marketing teams to develop and execute successful marketing strategies and campaigns.
Core Competencies & Specialties
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Strategic Planning & Business Growth – Proven ability to identify and execute market opportunities.
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Product Lifecycle Management – Expertise in steering products from inception to launch and beyond.
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Sales & Marketing Leadership – Skilled in designing and executing campaigns to boost revenue and brand awareness.
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Operational Excellence – Strong track record of streamlining processes and enhancing productivity.
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Cross-Functional Team Leadership – Experience leading diverse teams and collaborating across departments.
Experience Highlights
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Over 10 years of progressive leadership roles, including AGM of Business Development and Senior Product Manager.
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Demonstrated success managing national sales/distribution and overseeing complex retail operations.
Career Goals
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To drive strategic initiatives that result in measurable business expansion.
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To mentor and develop teams that deliver high-impact outcomes.
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To fuse operational rigor with innovative thinking to foster sustained organizational success.
- Work towards to be the top officials in the organization within a shorter period of time (Top management)
Education
The MBA offered by London Metropolitan University is designed for candidates from diverse backgrounds with experience of working in a managing role and provides the opportunity to build on that experience, linking theory with practice and develop as thoughtful and influential managers and leaders. diverse disciplines and backgrounds the opportunity to develop their potential as managers and leaders, to study postgraduate management collaboratively and to specialize in innovation and leadership management and development.
The London Met MBA offers a rigorous, practice-oriented management education. It’s ideal for mid-career professionals seeking to enhance strategic, operational, and leadership capabilities in today's dynamic business world, focusing on ethics, innovation, and lifelong learning.
Experience
Execute business development strategies for retail, dealers, online platforms, B2B, and duty-free, ensuring growth. Conduct market research to identify new opportunities and understand market trends, utilizing data analytics.
Drive sales growth and increase market share across all channels, aiming for a 15% annual increase. Cultivate strong relationships with partners, clients, and stakeholders to foster collaboration and loyalty.
Lead and mentor a team of business development professionals, setting clear objectives and performance targets.
Oversee budgeting, forecasting, and financial planning, allocating Rs.1,000,000 annually for business development activities. Collaborate with marketing to devise effective strategies and campaigns, allocating 20% of the budget.
Negotiate contracts and agreements with suppliers, distributors, and partners, aiming for a 10% cost reduction. Regularly assess business performance against targets, adjusting strategies to meet or exceed objectives.
Identify and develop new business lines or products, aiming for a 20% increase in portfolio diversity. Implement innovative approaches to optimize operational efficiency and reduce costs by 15% annually.