Morrice Bala
- P O Box 60275, Kenya
- March 26, 2023
Regional Sales Manager with over 10 years of professional experience
driving organisational growth and profitability by handling customer
enquiries and delivering the requested parts at workshops and Parts Sales
Centres. Professional experience includes serving as Parts & Customer
Service Manager with Sichey Automotive E. A Limited, Retail Manager with
Executive Rental Limited, and Administrative Assistant with Deutsche
Gesellschaft fur International Zusammenarbeit (GIZ) among other roles.
Adept at advising customers on the use of genuine parts and
accompanying warranties; reviewing item specifications on the parts
catalogue against customer requirements, closing sales transactions, as
well as stock management and reporting
Education
Diploma in Sales and Marketing Management
Experience
Sichey Automotive E. A Limited is a leading provider of motor vehicle
maintenance, OEM parts and also the local franchise holder for Case IH
tractors in Kenya.
• Developed and executed the company's Go-to-Market strategies for
automotive parts sales and customer service.
• Led promotional activities, including updating and training dealers and
distributors of automotive parts on sale and storage of genuine OEM parts.
• Designed and guided the implementation of the sales and merchandising
programs at the dealer/distributor level in line with the company's national
business development strategy.
• Conducted market analysis and demand projection to guide the
procurement and stocking of different categories of automotive parts.
• Worked with Head of Technical Services, Head of Finance and Head of
Procurement in preparing procurement plans, verifying delivered quantities
and quality against the orders, and tracking the movement of stocks against
sales records.