Gurcharan Kalra

Experienced Sales & Marketing Professional
  • Delhi, India
  • June 5, 2021

A proactive result oriented professional with 20 years plus working experience in retail, apparel, leather goods, footwear and related Industry.

Excellent interpersonal, communication and presentation skills. Expert in formulating Marketing & Business Strategies and managing business with profit centre approach.

Handling of large corporate & institutional accounts, setting & managing direct sales network. Experience of establishing and managing channel partners, dealers & distributors and C&F agents.

First hand working experience with apparel sourcing offices (buying houses / buying agents) of various US / EU eetailers and Indian domestic retail chains.

Widely travelled to South Asia, East Asia & Europe for business development & product promotion. Ability to work in multi-cultural environment.

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Master in Business Administration @ International Management Institute, Delhi
Jun 1996 — Mar 1999
Diploma in Mechnical Engineering @ G.B.Pant Engg. College, Delhi
May 1989 — Apr 1992


National Sales Manager @ Guetermann India Pvt. Ltd.
Nov 2016 — Current
• Prepare the Business Plan. Assign, Monitor and Review targets for direct sales teams and channel partners. Ensure sales revenues and profitability targets are achieved or exceeded.
• Maintaining relationship with Key Accounts including buying houses / buying agents of international & domestic retail chains and export houses.
• Identify opportunities and support direct sales teams and channel partners to develop new clients thru joint visits, product presentations and strategic pricing.
• Involved in raw material planning and stock management with production teams to ensure timely deliveries are met as per the contract and commitments to customers.
• Monitoring and responsible for collections, budgeting and mapping manpower requirements.
• Gather market intelligence on competitors’ activities that include pricing, market strategies & competitors’ products and take the necessary steps for improvement.
• Planning and organizing sales promotion activities and participating in exhibitions, trade shows & Garment fairs to further enhance the business.
Sales Manager @ YKK India Pvt Ltd
Jan 1999 — Nov 2016

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