Sherlyne Muita
- Nairobi, Kenya
- March 8, 2021
As a fully trained brand and marketing manager with a multinational background and a Masters in Brand Management and Communication. I would be thrilled to work for your Company.With proven success as a brand manager with a 360 brand management experience.I have a proven track record in sales as well as increasing productivity in a company. Notable achievements include increasing market share by 50% as a brand consultant and increasing social media awareness by 80%.
KEY SKILLS
•Strategic and creative thinker, open minded and ready to take on challenges to improve my skills.
•Effective communicator and public speaker with excellent perception, judgmental and listening and persuasion ability.
•Market trends analyzer from different angles (national and local demographic, geographic and psychographic specifications).
•Project manager and reliable team player who is able to tackle issues and manage pro-actively risks.
- Excellent cross-cultural leadership and communication skills, as demonstrated in my role as lead consultant in Milan and brand manager at Diageo, where I engaged weekly with global peers in five countries.
Education
Experience
Marketing Manager dealing with the development and set up of the Belle Nubian brand in East Africa, while creating the brand strategies and marketing plan for the products. Core activities include; Company registration, Liaising with the team in New York with weekly updates, Social media management and content creations, and handling the social media influencers for the brand.
Sales and Marketing manager dealing with the route to market distribution of the EABL/ Diageo product ranges in the emerging business category. The core activities include; market promotions to outlets, quarterly P&L, develop and implement the annual distribution plans.
Reserve Brand manager dealing with the Diageo luxury portfolio, where i developed and implemented brand communication strategy to build the brand equity scores and sustain consistent growth. The core activities include; market research, annual P&L, develop and implement the annual brand plans, Implementing brand media strategies, leading the BTL and ATL agencies to successfully handle the brand activities.
Associate client service manager dealing with new business development, while maintaining and creating relationships with vendors. The core activities include; Creating and formatting proposals, maintaining and tracking project timelines, leading the creative team briefings based upon write-ups and upcoming steps., problem solving and brand strategy
End-to-end marketing project for large consumer goods multinationals with a particular focus on product branding and positioning vs the “millennials” segments and synergies with new media / social network channels. Campari mix brand re-positioning and global launch . Core activities: Product strategy assessment and re-design, brand repositioning, planning global launch. Output: Product re-launch, and campaign launch expected summer 2015 . While Identifying offerings for the “millennials” and Design the digital branding . Core activities: Brand analysis and building, consumer needs analysis, communication strategy and new digital strategy design. Output: Young segment offering features and digital strategy and marketing campaign launch
Freelance project Ferrero – Repositioning of a core product to boost declining sales at global level (Consultant). Core activities: Product innovation and brand repositioning, packaging redesign, communication strategy design. Output: Production re-positioning and packaging redesign Product launched 2014